U.S. Department of Commerce Showcases 4Medica at Broadband Technology Expo

March 11, 2002… Culver City, CA… Describing 4Medica and a select group of high technology companies as representing the backbone of the American economy, U.S. Secretary of Commerce Don Evans addressed a gathering of scientists, public officials and press at the U.S. Commerce Department's Broadband Technology Expo March 6, 2002 in Washington, D.C. on the relationship of broadband technology to economic and scientific development in the U.S. Fifteen U.S. companies were selected to represent various segments of the economy that utilize and promote broadband technology, and exhibit their technologies at the event. 4Medica was selected by the Commerce Department to represent the medical field.


David Edelstein (second from left) and Hayes MacArthur (left) of 4Medica, Inc. demonstrate to U.S. Secretary of Commerce Don Evans and Administrator of the Small Business Administration Hector Baretto (right) how 4Medica technology transforms standard web browsers into secure programs for physicians and patients to view diagnostic test results and prescription information.

Secretary Evans noted that Information Technology companies such as 4Medica are representative of the sector of the economy that "accounts for one quarter of economic growth and two-thirds of productivity growth," adding that "over the next 10 years, broadband is expected to add half a trillion dollars - $50 billion a year - to the economy, while transforming people's lives."

4Medica promotes the adoption of broadband technology in physicians' offices and hospitals by providing secure access to clinical lab test ordering and results and other electronic patient data using standard web-browsers and ASP (Application Service Provider) technology.

4Medica Executive Vice-President David Edelstein and Director of Marketing Hayes MacArthur demonstrated to Secretary Evans and Administrator of the U.S. Small Business Administration Hector Baretto how 4Medica technology connects physicians, patients, hospitals and clinical laboratories to enable authorized users secure and immediate access to results of laboratory tests and other diagnostic procedures. Physicians can get full access to patients' electronic medical records and use context-sensitive tools to generate messages to patients containing test results, interpretations, graphic-rich educational content and other patient-specific information. Physicians' office or hospital staff can order lab tests and see specimen requirements and reimbursement information, and hospitals and clinical labs can provide physicians and patients with immediate test results and test order verifications.

4Medica is the nation's leading independent provider of clinical lab data over the Internet, linking over 100 clinical and hospital lab chains with over 10,000 healthcare facilities nationwide

4Medica is also working with its partners in the eHealth Initiative to promote national communication and integration standards for healthcare information, to improve healthcare outcomes and efficiency, reduce costs and provide public health agencies better tools for early identification of infectious disease outbreaks and bioterrorism.

Editors' note: This press release and accompanying photo are available on the Internet at www.noonanrusso.com.

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